Design
Working alongside our award winning print media design team, CDS has dedicated online design specialists, expert in execution for both applications and sites/intranets.
We create desirable, goal driven designs. Our online site and application design delivers the desired business outcomes, whether that be a sale, user-registration, application user-efficiency or any other goal. Our experience ranges from:
- the Environment Agency– where our design work has to enable any member of the general public to understand critical flood warning information
- the Cabinet Office – where large national datasets need to be exposed to the media, ministers, and the general public in a clear, searchable online report
- to our work for national law firms and membership organisations such as the General Medical Council who need to engage with their audience with absolute authority and professionalism while selling their products and services
Our designers take a user-centric approach. They first consider:
- corporate brand identity
- offline design history
- client aspirations
- design goals
They then begin conceptual work, starting with storyboards and graphical concepts, through to initial executions and prototypes – always keeping our client's requirements and their customers at the heart of the design concept.
Online design work is taken through a testing process to assess brand impact and, as will all online projects. create additional momentum.
Users are being taken on a journey through a project. We typically know the journey's starting point and the business goal we need to accomplish on the exit point (such as a sale, or a user-registration).
Our job is to lead end-users through the site or application to achieve the exit goals. This involves:
- ensuring functional usability and formal accessibility are delivered
- ensuring that the journey itself is clear and easy to follow (breadcrumb trails often being used as an analogy)
- that the experience itself is enjoyable and consistent
- that wherever possible there is a positive, dynamic element of 'surprise' that lifts the user-experience beyond a repetitive point and click process and delivers a reward per click in the users mind
Ultimately design is a balance of the objective, clear success criteria discussed above, and the subjective element – more akin to art – does it appeal to your audience? In terms of the latter, please view our portfolio to see samples of our work. To understand how successful our design work is in terms of delivering exit point goals, please contact us or read our case studies.
Contact us to find out more