Client Aberdeen Asset Management finalist for marketing award
Aberdeen Asset Management and CDS are delighted to announce that we have been shortlisted for the Northern Marketing Awards.
In 2014 CDS was appointed to deliver the next generation of digital marketing initiatives to the global investment management group.
Best professional and financial services campaign
In 2015 Aberdeen Asset Management launched their consumer investor focused content hub, Thinking Aloud, which was developed and delivered by CDS.
In 2016 we submitted Thinking Aloud as our entry to the Northern Marketing Awards in the category: Best professional and financial services campaign.
Thinking Aloud is a mobile first, social platform for thought leadership exchange with regularly refreshed, magazine-style content to engage, educate, and entertain. It was branded Thinking Aloud to differentiate the materials, content and strategy from Aberdeen’s primary corporate identity.
The project has successfully reached hundreds of thousands of new consumers, attracting more than one thousand percent more viewers than previous approaches to social and content engagement.
The highly successful UK launch in early 2015 resulted in the project being rolled out to many territories around the world, including the US and APAC with more country specific sites still being added.
Read the full case study here.
The best professional and financial services campaign celebrates the excellence, creativity and achievements of marketing in the financial services sector.
About the Northern Marketing Awards
The Northern Marketing Awards are returning for their fourth year in 2016. The dinner and awards ceremony take place on 19 October 2016 at The Hilton, Manchester Deansgate. It will be the largest single gathering of the North’s leading marketers and marketing agencies in 2016.
The region benefits from plenty of quality communications initiatives from the many private, public and not-for-profit sector bodies.