CDS commissions TfL's 'Start Your Journey' project
The ‘Start Your Journey’ project is part of the 'Stars Safety and Citizenship TFL Community Project'. A pocket Alpha Classic card is issued to all year six pupils in the 33 London Boroughs on behalf of TFL and the office of the Mayor of London.
The work was commissioned by CDS, as we are contracted to manage all of TfL’s printed communications.
The purpose of the card is to assist and advise pupils on safe travel, be it by train, bus, cycling or walking as they make the transition to the next phase of their education.
Once printed and finished, the cards were put into boxes in specified quantities for each school and, along with a letter to the Headteacher, addressed and delivered to the schools.
The paper used to print the inners and covers for the Alpha Cards is sourced from Forest Stewardship Council (FSC) certified sustainable forestry stocks. This ensures that, in addition to providing an engaging, compact and retainable product to help students on their journeys, the impact on the environment was positive too.
The z-folding Alpha Cards are in 33 different versions, one for each Borough, contain a map specific to that Borough on one side and generic information and advice about travel for the pupils on the other, with Borough specific covers. In total 110,025 cards were produced which were then delivered to over two thousand schools.
From the approval of the artwork to the delivery of the finished product, the entire project was completed in under two working weeks.
The project was regarded as complex with multiple versions of covers and inserts and varying fulfilment quantities. It also had a tight deadline which ensured that the cards were delivered to all schools before the end of the summer term, so that pupils had peace of mind and guidance when travelling to their new schools in September.
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