Global Strategic Trends: The Future Starts Today
The sixth edition of Global Strategic Trends: The Future Starts Today is the most ambitious far-ranging episode so far of a report and film that informs defence strategy for the UK, NATO allies and worldwide partners.
Published by the Development, Concepts and Doctrine Centre (DCDC) it describes a future context for defence and security out to 2050.
CDS worked with DCDC over a nine-month period to bring the document and video to life.
The publication shapes the UK Defence policy in response to emerging threats. It provides the context under which they may come about and gives alternative outcomes under the influence of varying factors. It is anticipated by a wide audience.
The report contains vital information from many research bodies and governments. It incorporates national and international statistics. The copy was written by numerous specialist contributors.
Global Strategic Trends is rich in data, statistics and analysis. Extensive use is made of maps, graphics, charts and graphs to support the narrative and create a compelling view of the future.
Read the full case study here.
Simon Cole, DCDC-AH Futures said: “The close working partnership between the DCDC Futures Team and the CDS team was crucial to bring together the complex elements that make up the Global Strategic Trends sixth edition. We collaborated continuously throughout the production against a tight deadline with trust, integrity and good humour, to produce an excellent document and supporting film.”
Paul Meersman, CDS Head of Marketing said: “The production of the Global Strategic Trends document and film was a truly collaborative effort between CDS and DCDC. With complex data to be presented in an understandable way, client and agency teams spent many hours together to produce the graphics, layout and look and feel we wanted.”
This high-profile publication cements CDS’ credentials demonstrates how the agency can make a positive difference through supporting clients’ critical activity.
Bringing a creative flare to complex data presentation enhances the compelling nature of the publication. The fast-paced supporting film conveys the complexity of the world today and the increasing complexity expected in the future.
CDS and DCDC have had a long-standing close relationship, which has been enhanced by the collaboration needed to meet the tight deadline and extensive design requirements.
Why the client / agency relationship is broken and how we can start to fix it. Part two: Deeper understanding
Part two: Deeper understanding & delivering what’s right for your users
Why the client / agency relationship is broken and how we can start to fix it. Part one: A tale of two sides
Part one: Client versus agency, a tale of two sides
Transport for London renews and broadens the scope of its prestigious print contract with CDS