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As a communications agency, working with public and private sector clients across print and digital, we take inclusivity and accessibility seriously and work hard to embed accessible practices in everything we do.
In June 2019, we commissioned a piece of research through YouGov to examine how satisfied people feel with the quality and method of communications they receive. We wanted to understand how some of the most vulnerable people in society engage with organisations, in an increasingly digital landscape.
And this work got us thinking about our own brand and the communications we send as an organisation. Were they up to scratch? Where could we improve? How practical is it to start implementing inclusive and accessible practices into our communications?
The short answer(s)…
…were (respectively): Not really; Across the board, and; Very practical, but not that simple to achieve.
So, what are we doing about it?
We decided if we want to practice what we preach as an organisation, we need to be brutally honest and commit to making some changes.
So, we’re reviewing our brand - and the language we use to talk about ourselves and communicate. We’ve audited our website and spotted some issues that mean it doesn’t quite meet all WCAG 2.1 AA standards, so we’ll be making some changes to improve accessibility.
It’s not going to change the world, but it’s a start.
Blog author: Lucy Beldon, Planning & Inclusivity Lead at CDS