Design principles and project approach

CDS design Approach

Our Design Principles

Creativity... is at the heart of everything we do. We will explore the boundaries, whilst staying true to your core identity.

Collaborative... we always work with you and immerse ourselves in your brand to become part of your team

Methodical... we work to a defined process to ensure no stone is left unturned

Thorough... we test, rationalise and validate throughout, to make sure we’re doing the best for you and your users

Adventurous... we are consummate professionals, but like Columbus we like to try new routes to reach new opportunities

Creativity: Fuelled by pen, paper, post-its and prototypes

We sketch and prototype everything -  from user personas and workflows, to Moodboards, wireframes and icons. Then onto clickable prototypes and high-fidelity concepts…
CDS design Approach

We're in this for the long haul - let's get to know each other!

Whenever we meet a new client, we want to get to know you and think it’s really important to get some time face-to-face to start to understand you and your business. 

  • What are the goals for your project? 
  • How does it relate to your business needs and wider aspirations? 
  • What do you want your customers to do, say, feel when they engage with the project?

We want to know more about current frustrations, what success looks like to you and start to understand your team dynamic.

CDS design Approach

Working with you to achieve great results

Our service design process provides us with tools, techniques, and expertise necessary to deliver, often.

It takes us from knowing little of your problems through to the design of a great solution using exploration, analysis, design and testing activities.

Most importantly it is a collaborative process where we work together hand in hand.

We have a detailed service design manual that we share with our customers. If you would like a copy of our design manual, please request one here.

Test, learn, iterate...achieve more 

Our service design is delivered in direct partnership with our performance analytics team. 

May you have the hindsight to know where you have been, the foresight to know where you are going, and the insight to know when you have gone too far.

CDS Design Examples

Contact us or continue reading more

The links below provide more in-depth information that we think would interest a buyer. Or cut to the chase and drop us a line about how we can help.

CDS helped us make our identity more clear to businesses, to customers and the entire mobile industry. We are making this brand live. People identify who we are and understand what we are trying to achieve.

Barbara Moretti, Strategic Marketing Manager


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