London Olympics 2012

CDS was a key supplier of print publications and Games-critical judging forms for the London Olympics in 2012.



The London Organising Committee of the Olympic Games and Paralympic Games needed the UK’s best suppliers to deliver a mind-boggling array of publications and Games-critical judging forms.

London 2012 conducted a rigorous tendering process to ensure the very best suppliers were selected. From a field of 1,500, London 2012 selected a final panel of ten suppliers across four categories:

  • Creative design
  • Typesetting
  • Copywriting
  • Proofreading

CDS was the only supplier appointed to the framework able to provide an end-to-end communication service to London 2012 – design, typesetting, copywriting and proofreading.

How CDS contributed to London 2012 Olympics success

Olympic certificatesCDS’ proven and unparalleled commitment to ‘make it happen’ gave our London 2012 clients confidence to allow functional teams to contact us direct for their publications’ needs.

CDS impressed LOCOG and the ODA with its understanding of what the Games wanted to achieve, providing innovative design elements to reinforce its key themes and messages. CDS’ service to London 2012 was founded on our capacity to provide advice and suggestions to the client, work with limited briefs, and produce high-quality, complex work within extremely tight deadlines.


  • Dedicated team for London 2012 to meet every deadline
  • Brand expertise/understanding
  • Advice and innovative suggestions
  • London 2012 Publications Team freed up to focus on core tasks

Download the London Olympics 2012 case study

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CDS just gets us. We know that anything we involve CDS in will go smoothly, will be delivered on time, and that the team will do all they can to make life easy for us.

Dan Tomlinson, Publications Manager

London Organising Committee of the Olympic and Paralympic Games (LOCOG)



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