Optimizely Gold Partner UK for website development

CDS is an Optimizely Gold Partner

CDS is a multi-award-winning, ISO20000-certified Optimizely Gold Solution Partner.

Our expert web development team can guide you through a complete end-to-end service that propels your digital transformation and creates standout, valuable experiences for your customers, across all touchpoints.

This comprehensive Optimizely solution includes consultancy, implementation and speed-to-value delivery so you can quickly take full advantage of powerful web content management features and scalable cloud hosting.

Additionally, we provide support via our ITIL Service Desk and hands-on training informed by best practice guidance to help your team adapt smoothly to change.

We take a human-centred approach to gathering insight and implementing solutions to deliver critical outcomes for businesses, service providers and users. This strategy ensures that your solution will be designed to meet your organisation's, users' and stakeholder requirements, enhancing customer retention and guaranteeing successful transformation.

Our experience with Optimizely includes building Single Online Home (SOH) in partnership with the Police Digital Public Contact (DPC) Programme— cited as the most significant change to UK policing since the introduction of the 999 emergency number. This project helped DPC and CDS win the EMEA Digital Social Impact Award at the Optimizer Awards 2021 in recognition of the positive impact SOH has had on police services in the UK.

DXP and CMS integration

Integrate your platform with external and third-party systems to access all your content in one place: CRM, e-Commerce, data feeds and mapping.

Enhancing your data-driven decisions

Access deep customer insights and profiles to enhance segmentation, anticipate interactions and adjust to individual behaviours in real-time, resulting in genuinely personalised experiences.

Make informed data-led decisions through one-click integrations; bring all your data into one format to uncover the value in every touchpoint

Optimizely content management

The scalable and user-friendly platform allows you to efficiently build dynamic and engaging content through drag-and-drop features and a range of templated layouts.

Data-empowered content recommendations allow you to quickly see what content your users resonate with to help you generate a strategy that improves your communications and converts.

Content personalisation creates impactful experiences

Optimizely personalisation and experimentation features allow you to analyse your real-time customer interactions and test targeted campaigns against different customer profiles. You can ensure your content and communications deliver truly meaningful and impactful user experiences.

Elastic scaling to support traffic peaks and bursts
Based on the latest Microsoft cloud technology, Azure Web Apps
Optimal performance via a content delivery network (CDN)
Separate environments for integration and test, pre-production and production
Best-of-breed services from vendors via connectors and add-ons
24-7x365 global operations for maintenance and support
Online reports for website and transaction performance
Proactive application monitoring and end-user experience monitoring
DDOS mitigation

SLA guarantee on DXC service availability
Unlimited number of Optimizely websites
Unlimited number of CMS editors and administrators
Scaled packages available to suit your traffic and content needs
Includes Optimizely Search & Navigation enterprise search product
Lower total cost of ownership with a fully managed service
Single platform including commerce, CMS and campaign
Leader in Gartner Magic Quadrant (web content management and DXP)

Optimizely is a 5x leader in Gartner's Magic Quadrant report

Gartner's 2024 Magic Quadrant for Digital Experience Platforms sees Optimizely named as a Leader for the fifth consecutive year. The report, aimed at prospective buyers, assesses the strengths and cautions of vendors providing Digital Experience Platforms.

Of the many DXP solution providers in the market, Optimizely makes up one of just 14 vendors profiled in the report.
Optimizely continues to sit among the top DXP players in the market.
According to Gartner, Optimizely’s position reflects a strong combination of innovation and customer understanding.

How can CDS help

We appreciate that change can be challenging to navigate. That's why we’re experts in simplifying complexity to help you deliver the outcomes you and your users need.

We offer expert consultancy, in-depth user research and insights that influence UX design, comprehensive testing, and ongoing support throughout the deployment of your website and intranet implementation on Optimizely DXP Content Cloud™ WCM.

Our goal is to empower you to deliver impactful customer experiences and foster your organisation's growth.

Building an effective digital platform with Optimizely Digital Experience Cloud (DXC)

Insight Investment trusted CDS' technical depth and security expertise to help in their mission of building an effective and efficient digital platform.

CDS implemented an Optimizely (Episerver) Digital Experience Cloud (DXC) and provided expert design and technical services when re-platforming Insight's website. DXC combines Microsoft Azure's performance and security with the capabilities of Optimizely's market-leading Content Management System (CMS).

The Insight Investment platform now delivers modern digital services and a seamless experience for their internal team.

Read full case study here

Significant changes to modern policing using Optimizely DXP

The client wanted a single digital platform that would bring together all UK police forces to provide nationally consistent police services and a friendly user experience. This was to be the most significant change to modern policing since the 999-emergency number was introduced in the UK in 1976.

CDS used Optimizely (formerly Episerver) software, expertise and modular solutions developed for the Metropolitan Police Service website project to launch SOH, while extending the platform with new core services, and providing strategy, leadership, and service delivery services, 24/7.

Read full case study here

Futureproofing technology with an Optimizely CMS implementation

Tenet needed an extranet that could provide them with a futureproof technology platform to support their business objectives. Their old CMS included a limited search function and a poor smart-device experience.

CDS performed an extranet build and development, migrating the content into the Optimizely CMS platform and deploying Optimizely Find to deliver powerful search functionality. In a six-month end-to-end delivery period, CDS transitioned Tenet to their new extranet, a fully compatible and responsive platform that enables lightning-quick content publishing and truly empowers business partnerships.