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Improving user engagement

Unlocking value through exceptional user experiences

We help organisations unlock the true value of user engagement by creating exceptional experiences. From in-depth user research, to accessibility and total experience design, we can empower you to create experiences that delight your users and drive business growth. We work with trusted technology partners to seamlessly integrate the latest solutions.

User Research: Understand user needs and improve results

Uncover user needs to build successful products and services. We offer user research, UX design, and accessibility consulting to ensure your changes are valuable and meet user needs.

User research solutions >

Create engaging and accessible content

Go beyond creative content with strategic content creation for all audiences. Our data-driven approach ensures your message is clear, reaches the right people, and meets accessibility guidelines.

Creating engaging content >

Total Experience: Creating seamless interactions

Create a frictionless digital experience across all touchpoints. Analyse user needs to design powerful brand interactions that improve customer satisfaction, brand perception, and growth.

Total experience solutions >

Umbraco: Flexible and user-friendly content management

Umbraco is a user-friendly, customisable CMS that lets you create engaging digital experiences. As Umbraco Gold Partners, we can migrate your website or upgrade you to the latest version.

Umbraco solutions >

Optimizely: Personalise content and improve conversions

Personalise your content to create targeted user journeys and boost conversions. As Optimizely Gold Partners we offer end-to-end support, training, and best practices.

Optimizely solutions >

Participant Recruitment: Find the right users for your research

Recruit a diverse group of participants to test your products and services. We handle the entire process, ensuring you get the right people for high-quality results.

Participant recruitment solutions >


What is Wizard of Oz testing and how can it be used?

How the Wizard of Oz method can be used in rapid system or product development to test a system that does not yet exist.

Wizard of Oz testing >

Who can afford for digital change to fail? Especially now

Ensuring change starts in the right way by delivering the right engagement through an understanding of user needs.

Who can afford for digital change to fail >

A guide to website accessibility and inclusive communications

Creating a landscape and experience that work for all users, regardless of their digital skills or needs.

Website accessibility guide >

Using storyboards in UX design to enhance user experience

Explore the use of storyboarding in UX design to conceptualise, understand user needs, and map out user testing.

Using storyboards in UX design >

Designing mega drop-down menus for all users

How optimising a mega menu can help your website's performance and user experience.

Designing drop-down menus >

Avoiding research masters: should you reuse research participants?

Should you reuse research participants? Exploring the best practices and the effects they can have on findings.

Avoiding research masters >

User research

Build loyalty by meeting user needs

Ensure successful digital transformation

Customers have exceptionally high expectations of brands; better understanding of user interaction with your organisation allows you to build successful and engaging products and services.

User research lies at the heart of the work that we do. Our end-to-end process consists of the discovery phase, user research sessions, user experience (UX) design and service design analysis, implementing UX and user interface (UI) design, strategy planning and performance measurement, and accessibility consultation.

Ensuring any change you carry out is relevant and valuable for the people you are trying to engage, saving you time, money, and energy from implementing unnecessary solutions.

Content and accessibility

Create meaningful and engaging content

Ensure your communications meet regulation requirements

Mastering the art of content is based on more than just creative talent; there are many approaches to producing engaging and inclusive communications for your organisation.

CDS can optimise your end-to-end content delivery for both public and private sectors, employing a data-powered, strategic process that ensures your content is tailored to the right audience. Alongside expert planning, delivery, and creation, your content is guaranteed to captivate and meet the needs of your users.

Our accessibility consultants work with internal teams to provide analysis and create inclusive solutions meeting Web Content Accessibility Guidelines (WCAG) at every stage of your process.

content and accessibility

Total experience

Stakeholder satisfaction ensures long-term growth

Create seamless interactions across all touchpoints

Create a better and more complete digital experience for everyone; by analysing and understanding the needs of your employees, stakeholders, users, and customers, you can build seamless and powerful encounters with your brands.

We also look at the multi-experience: the overall experience someone has with your brand across all different digital platforms and devices to create a consistent experience for any user, no matter where they access your content.

We can help you smooth out the complexities caused by digital change to improve customer satisfaction, productivity, adaptability, brand perception, and ultimately success and long-term growth.

total experience


Secure cloud hosting

Powerful content editing experience

An Umbraco CMS is fully customisable and user-friendly, allowing you to create engaging and meaningful digital experiences for your users. Umbraco is flexible, allowing it to be customised to your specific needs.

As an Umbraco Gold Partner, CDS has the capability to help you smoothly migrate your website from your current provider to an Umbraco CMS or help you seamlessly upgrade to the latest version.

Umbraco Gold Partner logo SVG


Personalisation allows you to create meaningful content

Integrate external tools

Take control of your content. Optimizely lets you orchestrate your content to create engaging user experiences. With advanced personalisation and experimentation, you can customise and test different user journeys to find which one converts for your organisation.

CDS are Optimizely Gold Partners: our web development team, trained directly by Optimizely, provides a complete end-to-end service, including support via our ITIL Service Desk, hands-on training, and best practice guidance.

2023 Optimizely Gold Solution Partner

Participant recruitment

Recruit diverse participants to take part in your research

Ensure quality research and results

For change to be effective, you need to test your products and services with real users that can help you rapidly identify and fix all pain points. Finding a diverse group of participants can be difficult, specifically those with higher barriers.

Our service ensures every aspect of the participant recruitment journey is covered—locating, inviting, and screening participants through our participant recruitment brand, 'Research Helper'. Our ethos ensures that we recruit diverse participants and can recruit according to highly specific criteria.

Participant recruitment

Our clients

National Institute for Health Research logo
Northern Ireland Audit Office logo
Asda logo
EE logo
McDonald's logo
Yorkshire Water logo

Case studies

Accessible reports for Northern Ireland Audit Office

Ensuring reports meet accessibility standards with good practice guidance and checklists.

NIAO case study >

Creating a user-friendly website for Wakefield Council

Identifying pain points through user research to build a more accessible website.

Wakefield Council case study >

Improving EE customer experiences with user insights

Conducting prototype testing to improve design and navigation for end users.

EE case study >

Digital experience replatforming for Insight Investment

Implementing Optimizely's Digital Experience Cloud, providing a secure platform and CMS capabilities.

Insight Investment case study >

Improving website accessibility for National Institute for Health Research

Creating a comprehensive website strategy by collaborating with real users to test its functionality.

NIHR case study >

Optimising mobile ordering at McDonald's

Usability testing with real users to understand environmental factors that influence the ordering process.

McDonald's case study >

Let's talk about user engagement