Print optimisation for an omnichannel world

Print optimisation for an omnichannel world

We will transform your print communications.

We believe that print has a vital role in an omnichannel environment. A real, tangible product can play a critical part in your customers’ journey and decision-making process.

As print becomes increasingly technology-led, we can enhance the impact a well targeted and personalised printed product can have  – particularly when used as an integral element of a wider communications strategy.

CDS works with our customers to ensure that your printed outputs are as effective and efficient as possible.

At a strategic level, we work with our customers to map out their communications strategy – advising on appropriate channel shift, consistency of customer experience across all channels, undertaking communication audits, etc.

At an operational level, we have experienced print and communication experts examine each print requirement we receive. When a printed product is appropriate we will ensure that it is specified and produced in the most effective and economical way.

We provide comprehensive print and creative solutions tailored to the needs of our clients and their users.

Northamptonshire County Council chose CDS because they demonstrated that they could offer the Council best value for our design and print requirements. Their expertise, systems and buying power will help us reduce costs, improve operational processes and manage our corporate image, freeing our people to focus on core council services.

David Stubbs, Marketing Manager

Northamptonshire County Council

We are on the CCS RM3785 framework

Print management services

The term print management means a whole lot of things to different people. Taking a simplistic view it can be regarded as managing a supply chain of good suppliers to help drive down costs.

We believe that it is much more than that. An effective print management partner can help you transform communications – helping to not only drive down costs, but also increasing effectiveness and engaging target audiences to deliver tangible results.

We have based our print management solution on our overriding mantra of right content to the right person in the right context.

Our advice and consultancy is matched by specialist expertise covering all print formats, use of variable data to personalise communications and the increasing use of digital channels. This ensures that the right approach is used to best effect, whilst costs are minimised.

Our efficient online platforms and certified quality management systems and processes ensure consistent delivery of each piece of work from one-off print jobs to complex campaigns.

Our print management experts analyse each print requirement and seek to identify improvements that can deliver a job that is fit for purpose, meets the needs of your audience and offers the best value for money.

Our work

I felt from the outset that CDS was used to working with ‘people like us’ in the public sector. They have brought new ideas to the table on how we can save money by standardising as much as possible and cutting down on bespoke printing. I have come to view them as a useful virtual addition to our in-house team with expertise I can quickly call on when a new challenge emerges.

Dawn Wise, Head of Communications

Birmingham City Council