Definition of a digital experience platform (DXP)

A DXP is a suite of integrated technologies that enable organisations to create, manage, deliver, and optimise content and interact consistently with a user at every stage of their digital journey – whether it’s via a website, advert, email, social media, IoT devices, or customer support etc.

What is the difference between a DXP and a CMS?

A CMS allows organisations to create, edit, organise, and manage digital content and imagery. It enables companies to store all web-related content in one place. Meanwhile a DXP can be viewed as an ‘evolved CMS’ that connects and comprises a full suite of tools that enable organisations to interact with their stakeholders across a variety of digital touchpoints – creating a seamless digital experience. A CMS – often of the headless variety – is a key component of a DXP strategy.

How does a digital experience platform work?

A DXP orchestrates a multitude of different tools, programmes, and software. As Gartner defines: “It provides the presentation orchestration that binds together capabilities from multiple applications to form seamless digital experiences.”

Why do I need a digital experience platform?

DXPs allow organisations to deliver personalised and integrated experiences for employees and customers across a range of digital touchpoints – helping to drive greater satisfaction, confidence, loyalty, retention, and advocacy with all stakeholders.

What role does a digital experience platform play in digital transformation?

When it comes to the digital transformation of your business, a DXP is a way for you to listen to and personally communicate with your stakeholders. It allows you to quickly deploy personalised experiences across multiple digital touchpoints and use the resulting data to help improve quality of service and brand loyalty.